Solar Patrol vs. Sun Tax
Overview
The Puerto Rican government has proposed a tax on solar system owners, which could hinder the adoption of solar panels and the benefits of renewable energy. To raise awareness and urge decision and policy makers to oppose this proposal at the legislative level, we launched a series of viral social ads featuring El Molusco, a leading influencer in Puerto Rico. These ads emphasized the absurdity of taxing sunlight, especially in a Caribbean island that enjoys 250 days of sunshine annually.