Overview

The Flagship Killer is the true underdog of the Android device ecosystem in North America. To compete with giants like Samsung, Google, and Apple, who have large marketing budgets, being good isn't enough—you must also be unique and creative.

Overview

To launch the new OnePlus Open, our new foldable phone, we did something unbelievable. We enlisted the help of none other than BigFoot, an early adopter, to share and promote the phone's best features. It's a truly impressive product at an unbelievable price, embodying our openness to new ideas.

Overview

The Flagship Killer returns with the 12 Series, a device that's 'Smooth Beyond Belief' and designed to captivate users. It's easy to use, packed with top-notch specifications and features, and boasts tactile improvements for a superior UX/UI experience. The new 12 and 12R models are smarter, faster, and smoother.

Overview

To celebrate the Holidays, starting from Black Friday's retail window, we launched a tribute campaign. This campaign highlights our design philosophy and distinctive red packaging, also known as Red Boxes. It celebrates the beauty of the holidays and the true meaning of sharing gifts with loved ones and Santa.

Overview

Instead of discussing features, let's celebrate the benefits. A KSP campaign may seem dull, but we were open to sharing the human truth and user benefits with humor, emotion, and a bit of action.